In the current globalization era, global marketing is marketing that accepts complex (geocentric) world market similarities through the integration of domestic, foreign and international marketing activities that can create synergies while maintaining organizational strategic objectives and competitive advantage as the power of global marketing efforts. The existence of increasingly sophisticated information, transportation and communication technology is very supportive of the existence of global markets and closer distances and accelerating long periods of time. The target population in the study were students of the Faculty of Economics and Business, University of Bhayangkara Surabaya who had made purchases with a minimum of 2 times gofood. in this case the number of students of the Faculty of Economics and Business of the University of Bhayangkara Surabaya who had made purchases with a minimum of 2x gofood was 1083. So with the Slovin sample formula as many as 100 respondents. The variables in this study consisted of independent variables namely price, promotion, and discount, while the dependent variable was customer satisfaction. To find out the outcome simultaneously and partially used multiple linear regression analysis. The conclusion of this research is that there is a simultaneous and partial influence of prices, promotions and discounts on gofood consumer satisfaction among students of the Faculty of Economics and Business, Bhayangkara University, Surabaya. The dominant variable influencing consumer satisfaction is promotion.
Social media is a tool or means that can be accessed by everyone without limitation of time and distance as long as there is an internet network. The existence of social media that has wide, easy, and fast access is used by MSME small entrepreneurs to be more courageous in promoting their products as an effective and efficient marketing medium. The rapid development of MSMEs has made the use of social media even higher. The existence of MSMEs is expected to be able to expand employment opportunities, accelerate the process of economic equality, increase community income, and promote national stability. The use of social media is expected to be able to increase the marketing reach of MSME businesses. With the Thematic Real Work Lecture program, it is hoped that outreach and training activities on the development of MSME marketing in Kedungrejo Village through social media can provide an understanding of the importance of social media in developing business while keeping up with the times and can be used as much as possible. Keywords: UMKM; Social media; Extension; Training.
The objectives of this study is to analyze information quality, customer relationship management on product quality, responsiveness, competitive advantage. This research type is a causal research with a quantitative approach. Population obtained from 82 export and import businessmen in Perak. Sample of study was taken with a saturated sampling technique, so the number of samples was 82 people. Data collection was carried out using a questionnaire. The data analysis technique used is PLS analysis. The results in this study indicate that: (1) information quality has a significant effect on product quality; (2) information quality has a significant effect on responsiveness; (3) customer relationship management has a significant effect on responsiveness; (4) product quality has a significant effect on responsiveness; (5) product quality has a significant effect on competitive advantage; (6) responsiveness has a significant effect on competitive advantage.
Waste bank is one of the strategies for implementing the 3R (reduce, reuse, recycle) in waste management at the community level using an economic incentive pattern. The government's program to reduce waste has generated a new innovation, namely by establishing a “waste bank”. Integrated waste processing can stimulate creativity and innovation in society so as to improve the welfare of residents. Garbage can be a source of economic empowerment for the community, by recycling it into unique items that generate money. Community service programs in the form of counseling and the practice of recycling household food scraps are implemented in Gambir Anom Hamlet RT.03 RW.07 Desa Keboan Anom Sidoarjo, this activity will be very beneficial for residents considering the use of food waste, vegetables and leaves can be used as liquid fertilizer , compost while plastic waste can be used as various crafts. With a cost of ± IDR 45,000 / 20 kg for the purchase of used buckets, paralon, woven wire and EM4 as well as yeast, leftover food, vegetables and leaves can produce liquid fertilizer and compost instead of chemical fertilizers which are more expensive. Meanwhile, plastic waste can be used as decorative flowers, bags, and other handicrafts with an average selling price of IDR 10,000. Counseling and training on waste processing is expected to provide an understanding to the community of the importance of protecting the environment by obtaining added value from an economic side. Key words: Compost Fertilizer; Leftovers; Organic trash; Training; Recycling.
The purpose of this study was to analyze financial performance as measured by Return on Equity (ROE) on firm value as measured by Tobin's Q as well as to analyze the Corporate Governance mechanism as a moderating variable. The aim of this research is to find empirical proof about (a) the influence of financial performance to firm value, (b) the influence of independent commissioners as moderating variable in the relationships between financial performance and firm value, (c) the influence of audit committee as moderating variable in relationships between financial performance and firm value. The sample of this research is mining firms which are listed on the Indonesia Stock Exchange (IDX) over 2008-2011. The research sample are 10 firms with 39 observations. To analyzed the data using software SPSS ver. 16.0.
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