Abstract. The analysis of directions of strategic approach forming of labor potential management of a building complex is carried out in this paper. On the basis of this analysis the system of actions for strategy forming divided into consecutive stages is offered. The development of the personnel forecast is a strategic planning basis. One of personnel forecast variants is the correlation of needs estimates in personnel of a building complex with available allowances. On the basis of the personnel forecast strategic analysis it is possible to compose working programs for the stated goals of implementation. Operational assessment of personnel requirements of a building complex is proved to be combined with strategic objectives. Some assessment approaches to qualitative and quantitative need for specialists of a building complex are offered. The fact that high-quality labor power supply system of a building complex with should be based on industry development forecast and increase in construction products competitiveness is revealed in the article. Strategic management priority will allow to react immediately to the current situation changes, to introduce amendments both into tactical, and operational management.

Abstract. Analysis and tendencies in labor potential development are part of a complex socio-economic system. This system as well as its state is of great importance for justification of investments and further vectors of development. At present, however, there is no generally accepted methodology for labor potential assessment. The authors introduce the index method to assess basic characteristics of labor potential taking the Samara region as an example. The research is based on the calculations labor potential indices in the Samara region. The authors detect changes in labor potential structure which are due to the growth of indices of education, labor efficiency and scientific research with some decrease in the index of demographic performance. The obtained results serve as a basis for determining the possibilities of area development and help to see the logic of advanced labor potential formation.

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