In industrial markets purchasing decisions are made by buying centers. Sellers thus have to analyze buying centers in order to generate effective strategies and measures. If we consider progressive economic globalization in this context, it becomes clear that a success promising analysis of buying centers cannot take place from a purely national perspective. On the contrary, the current ongoing globalization process emphasizes the importance of international investigation perspectives and the need to obtain international findings regarding market powers, processes and decision-making elements. There are numerous differences between buying centers in different countries. However, the international buying center analysis is only at an early stage of development. Most studies only analyze one aspect of the complex multipersonal decision process and mostly only for few countries. Thus we identify a lack of comprehensiveness in international buying center research and reveal some interesting starting points for further research.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.