According to health studies, reinforcing gelatin is necessary in order to obtain the multifunctional material. In this study, nano zinc oxide (ZnO; at concentrations of 0.5%, 1% and 1.5%) was doped with gelatin and the solution was electrospun under specific conditions to obtain multifunctional gelatin/ZnO nanofibers. The morphology of the nanofibers was studied by field emission scanning electron microscope (FESEM), and energy-dispersive X-ray spectrometry (EDX) analysis indicated the presence of nano Zn on the surface of gelatin fibers. On the contrary, elemental mapping analysis proved the distribution of nano material along the nano gelatin fibers. The results show that the produced nano gelatin/ZnO composite increases the ultraviolet (UV) blocking of fabric significantly. It is also observed that electrospun gelatin/ZnO nanofibers have excellent bactericidal property against both Bacillus cereus (Gram-positive) and Escherichia coli (Gram-negative) bacteria.

In this paper we aim to study the application of Six Sigma methodology to enhance online brand equity. In this regard, we will review different online brand equity models, brand equity failure modes and ways that online marketers can estimate current and desired sigma level of business branding performance. Research methodology applies on of main Six Sigma models, known as DMAIC (Define, Measure, Analyze, Improve, and Control). In this frame work, we benefit from main tools in each mentioned phase above to reach associated improvement actions to show how business managers can enhance corporate online brand equity by using Six Sigma methodology. In addition the paper can be considered as first researches that investigates the application of Six Sigma technique in the field of online brand equity.