In order to turn the trend of decreasing numbers of visitors in shopping areas, retailers seem to agree on the importance of creating experiences for consumers. Yet sense of place research focusing on shopping areas is limited and has not yet fully explored the extent to which sense of place is related to shopping behaviour within physical shopping areas. In this study, we used the concept of sense of place to study a consumer's experience in inner-city retail environments. The main objective was to investigate (1) the relationship between shopping area evaluation and sense of place, (2) the relationship between sense of place and shopping behaviour, (3) the presence or absence of a relationship between shopping area evaluation and shopping behaviour, and (4) the moderating effect of personal and situational characteristics on these relationships. We estimate a path analysis model using survey data that were collected among 380 consumers in 3 shopping areas in the Amsterdam region. The findings suggest that sense of place is a better predictor of shopping behaviour than consumers' evaluation of shopping area characteristics. Therefore, it is important for retailers and shopping area managers to focus on creating a retail environment that stimulates formation of a sense of place.
Neighbourhood social cohesion is important for the health and well-being of the ageing population. It is therefore crucial to study how we can create neighbourhoods with high levels of neighbourhood social cohesion where senior citizens can age in place. We test the hypotheses that collective self-build is positively related to social cohesion and (directly and indirectly) to social satisfaction and lower levels of loneliness. The study is based on survey data from 326 respondents of 50 years and over living in 25 collective self-build development projects and 19 conventionally developed housing projects in the Netherlands. The results of a structural equation model (SEM) reveal that collective self-build is directly related to neighbourhood social cohesion and lower feelings of social loneliness. We find an indirect effect on social satisfaction. These positive relationships hold while controlling for personal and household characteristics. This quantitative study adds scientific knowledge on the collective self-build development method and its relation to social cohesion, loneliness and satisfaction.
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