This paper focuses on the design and implementation of an automated pricing system using international breweries Ilesha as a case study. The research makes a provision for the customization of the program designs in order to accommodate other manufacturing company such as Cadbury, Unilever, Nigeria breweries, Nestle etc. The objectives include reduction of stress, paper work and error, also to increase speed and satisfy customers. The research work proffer a solution to a competitive price changes and assists enterprise on how to quickly respond to price change. This gives rooms for easy & quick price adjustment. In order to achieve all these, design and implementation of an automated pricing system is necessary. This paper presents the design of a web based application called Price Engine by making use of PHP, MySQL, Apache, Dreamweaver, and HTML as design tools.