Topicality. Problems related to Russia's military aggression against Ukraine, as well as the imposition of martial law and hostilities in most parts of Ukraine, have led to a decline in production on poultry farms, egg and egg farms. Current trends and problems in the development of the market of eggs and egg products, led to the urgent need to consider them on the example of the food market in conditions of uncertainty. Integration of domestic enterprises for the production of eggs and egg products, the livestock sector, the agri-food market of Ukraine. The participation of niche markets in such logistics chains provides a synergistic effect that allows stakeholders to join forces to achieve their goals and objectives and generally improves competitiveness in food markets, including foreign ones. Strategic priorities of economic development of the national market of eggs and egg products in the conditions after the military economic recovery in the food market. Modern economic policy and the interest of stakeholders in the logistics chains of the market of eggs and egg products, which is why it is formed and implemented through the prism of risk conditions and instability. Aim and tasks. The aim of the article is to analyze the trends and problems of development of the Ukrainian market of eggs and egg products in conditions of uncertainty. Research results. Analysis of the problems of efficiency of global selective chains of egg and egg products and specific egg market participants, allows the study of poultry enterprises in the selective chain of the egg market to see how and when they can be strengthened to achieve greater production and marketing efficiency; or to promote more efficient egg market production. Such an analysis of the egg market may reveal performance constraints related to a specific feature of niche markets. Recent data suggest that as countries participate in global value chains, commodity growth rates increase. Value-added chains play an important role as a source of job creation. Thus, trade and supply in food hubs within the logistics chains of food markets stimulates the development of logistics as a critical component of global chains, as the most important problem is to supply products in the right quantity, quality, on time. The study also focuses on general market factors that affect the efficiency and dynamics of specific projects in the development of the egg market in the postwar period. The model of selective management of innovative organizations on the example of the market of eggs and egg products has been improved. The author proposes to use the entropy method to calculate the period and conditions of uncertainty in the niche market of eggs and egg products. Conclusion. Thus, the modern market of egg products in the field of poultry has a number of organizational and economic features, characterized by a high level of saturation of the domestic market of eggs. Therefore, the unstable price situation of the egg market and the passive process of conquering the foreign niche egg market. Based on the calculations, there is a clear tendency to reduce the level of rent stability of table eggs in the sub-field due to low prices and instability of the domestic market in the production and sale of products, which is offset by sales revenue. A survey of sales by region shows that the largest production is concentrated in Kyiv (31%), Odessa (11.2%), Khmelnytsky (10.9%) regions, where the largest poultry farms are located. The dynamics of prices in the domestic market of eggs and egg products indicates their higher level in the population of farms, compared with enterprises, the decline in egg production due to war and economic crisis and uncertainty about increasing spending on poultry resources, feed, medicine, and other types of egg products. In the future, we consider it expedient to use the methodology of fuzzy sets, simulation modeling for the market of eggs and egg products for calculations of uncertainty and risks, dynamics of crises of niche markets.
In the article, the author examines the problematic aspects of project management, the study is devoted to the development of a method for distributing research projects among teams of executors of scientific projects in private higher educational institutions, which takes into account the specifics of staffing the project and the specifics of distributing the workload among scientific and scientific-pedagogical workers of educational institutions. The proposed method is necessary for the management of a hanging educational institution for a qualitative assessment and making rational management decisions at the stage of appointing a leader and a team of executors of scientific projects, determining the resource base and limitations in this particular scientific project. A method for assessing the scientific potential of scientific and pedagogical departments of private educational institutions has been developed, which, in addition to the intellectual component, takes into account the peculiarities of comprehensive support for the implementation of scientific projects. It is possible to assess both the static and the dynamic component of the scientific potential, as an indicator of the sustainability and development of a private higher educational institution, taking into account the personal achievements of scientific and pedagogical workers. As an additional motivational tool, a method for distributing the bonus fund based on the results of the implementation of a scientific project has been developed, which makes it possible to take into account the personal contribution of the project performers. So, the incentive mechanism under the conditions of specific restrictions makes it possible to improve the bonus system, differentiate the scientific personnel of the educational institution, determine the level of professionalism of each executor of scientific projects using the project management methodology. Thus, a promising model for the management of scientific projects in private higher educational institutions has been developed as a part of the system for managing scientific projects. The content of the components of this model, in contrast to the existing ones, have been optimized taking into account the experience of project-oriented management.
Topicality. In Ukraine, there are opportunities for integration into global value chains, primarily in the agri-food markets. Concentration of these strategic resources in the structural units of agri-food enterprises in all segments of the global market with the formation of dynamic competitive advantages of national economies of their countries. This process is facilitated by the availability of developed transport infrastructure, especially sea and river ports, attracting investment, including foreign in increasing crop production, productive land, increased role of the state in regulating strategic agri-food markets. At the same time, this powerful potential is not used effectively. Significant losses are due in particular to the creation of logistics of export flows, which in many cases make domestic food products uncompetitive in foreign markets, due to inflated costs of supply to final consumers. Such inflated costs indicate the lack of coordinated interaction of export-oriented chains and organizational and economic mechanisms, their regulation. Aim and tasks. The purpose of the study is to substantiate the scientific provisions and organizational and economic forms of logistics support for the integration of agri-food markets into global value chains. Research results. The current methodological approaches to the analysis of global value chains are analyzed, it is established that the main analytical indicator for agri-food markets and their individual sectors is a two-component "index of participation in global value chains". Low rates of participation of commodity markets in global chains are characteristic of developing countries and exporting countries of commodities with low levels of domestic value added, as evidenced by the sectoral analysis of agricultural markets. Analysis of problems with the efficiency of global agri-food value chains and specific market participants, practice shows that the producer achieves the greatest economic effect when it sells not raw materials, but products of processing, with increased value. In particular, the urgency of this issue is exacerbated by the need to use logistical reserves in the process of servicing export flows. Recent data suggest that as countries participate in global value chains, commodity growth rates increase. Value chains play an important role as a source of job creation. Thus, trade and supply in food hubs within the logistics chains of food markets stimulates the development of logistics as a critical component of global chains, as the most important problem is to supply products in the right quantity, quality, on time. The study also focuses on general market factors that affect the efficiency of specific value chains in the external dimension. Conclusion. The study proposes a conceptual approach to integrating agri-food markets into global value chains by creating agri-food hubs. The peculiarity of this concept is the formation of networks of specialized hubs that should serve the commodity flows of related markets. The basis of agri-food hubs should be formed by logistics functions related to marketing activities, tools for end-to-end planning of commodity supplies, and their institutional support. This will ensure efficient logistics routes of goods supply, strengthen cooperation between the links of the chains, fully take into account the specifics of the requirements of foreign consumer markets. Prospects for further research on this issue include bringing the rules of tax and customs legislation in line with international standards, ensuring insurance of export contracts and more.
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