Purpose: The study’s goal was to analyze the adoption of online motorcycle taxi (in Indonesia it is called an ojek online) technology with the purpose to keep using the application.Methods: The study used the System Success Model to develop this research model. It was conducted based on the premise that information quality and system quality positively influence the ease and usefulness of the system application. The ease and usefulness of the system application have implications for user satisfaction and the intention to continue using the system. The study employed Structural Equation Modeling (SEM) using PLS (SEM) 4.0 to test and evaluate the measurement model and structural model. A sample of 235 respondents who are users of the online motorcycle taxi system in Semarang City was used in the study.Result: Out of 10 hypotheses tested, 9 hypotheses were accepted and 1 hypothesis was rejected. The usefulness of the system had a negative and insignificant influence on the intention to continue using the system. The intention to continue using the online motorcycle taxi application was strongly determined by the ease of the application system and user satisfaction. The discoveredings also showed that the quality of the system had the strongest influence on the ease of the system. Novelty: This study was unique in combining the Technology Acceptance Model and Mclean Delone approach to test the quality of the online motorcycle taxi application towards user satisfaction and intention to continue using the application.

UMKM yang sudah mulai terjun ke digital marketing dan perlu meningkatkan branding dilakukan dengan dikenalnya oleh mesin pencari supaya bisa selalu muncul teratas di halaman pertama, diperlukan satu teknik optimasi website yang tepat untuk meningkatkan trafik. Optimasi website sebagai salah satu strategi khusus yang diterapkan untuk meningkatkan user experience, aksesibilitas, performa, traffic, dan tingkat konversi website. Strategi efektif untuk meningkatkan kecepatan pencarian berdasarkan tingkat dan ketertarikan pengunjung web berrdasarkan jumlah kunjungan yang dilakukan. Peningkatan trafik pengunjung dilakukan dalam tiga tahap yaitu pertama konten yang berkualitas,kedua penggunaan Search Engine Optimization supaya situs web mudah ditemukan oleh mesin pencari google dan ketiga dengan promosi secara aktif melalui mediasosial, forum online, dan iklan online. Pengukuran keberhasilan metode dilakukan dengan menganalisa dan melakukan visualisasi pada Access log, sebuah catatan yang menyimpan informasi tentang akses yang dilakukan oleh pengunjung ke sebuah situs web atau server. Access log berguna untuk memantau aktivitas di situs web atau server, menganalisis lalu lintas web dan bisa mengidentifikasi masalah yang mungkin terjadi. Rentang waktu pengukuran adalah 30 hari, dan didapatkan hasil peningkatan pengunjung web. Dari hasil pengujian menunjukkan bahwa dengan optimasi website bisa membantu meningkatkan ketertarikan orang untuk mengunjungi web yang akan berdampak pada lebih dikenalnya UMKM dalam  mempromosikan produknya.

is a brief summary of a paper to help readers quickly ascertain the purpose of the study and according to research needs. Abstracts must be clear and informative, provide a statement for the problem under study and the solution. The abstract length is between 300 and 400 words. Avoid unusual abbreviations and define all symbols used in abstracts. Using keywords related to research topics is recommended. The success of onion cultivation is influenced by many factors, one of which is the provision and selection of the right fertilizer. Appropriate fertilization of plants, both the time of administration and the type, the more effective it is for the growth and development of plants. Fertilization aims to maintain soil nutrients in shallot plants, inorder to avoid pests and diseases soas to get more optimal yields. The application of fertilizer with the timing and type of plant components in this study combines the Analytical Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) methods. Determination of the weights on the criteria begins with the application of the Analytical Hierarchy Process AHP, while the ranking is done using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. The results obtained from this study are effective fertilizers for onion cultivation, five alternatives have been determined, namely: