One of the most important problems of our age is environmental pollution. Environmental pollution has become a global problem rather than a national one. Nowadays, there is a consensus that national and international environmental protection measures should be taken. There is increasing social awareness in this regard. In the tourism sector, which is one of the most energy consuming sectors, environmental issues need to be given importance. Tourism and environment are closely related concepts. In order for tourism to be done in a healthy way, we need to protect natural, cultural and historical values. Therefore, most of the enterprises have started to work for protecting the environment by spreading environmentally sensitive practices. Accommodation businesses are at the top of these businesses. As a result of the resources it uses, accommodation enterprises are among the most consuming enterprises. In this context, within the scope of social marketing, environmentally sensitive practices applied by 5-star hotels in Kuşadası were investigated. The aim of this study is to find out whether the hotel establishments have environmental sensitivity, their applications and expectations about the environment. The data of the research were obtained by interviewing a total of 10 hotel managers by using semi-structured interview technique. Descriptive analysis method, one of the qualitative research analysis techniques, was used for data analysis. According to the results of the study, environmentally sensitive practices are carried out in the hotels and trainings are carried out for the importance of environmental awareness. With hotel managers as a result of the interviews, the support of the government and local administrations should be increased in order to increase the number of hotels that implement environmentally sensitive practices.