Sektor jasa merupakan salah satu bidang yang memiliki prospek besar karena perkembangannya yang sangat pesat. Pemasaran berperan bagi perusahaan jasa tidak hanya sekadar memberikan informasi penting mengenai produk jasa yang ditawarkan perusahaan, tetapi juga sangat bermanfaat untuk memengaruhi dan membujuk konsumen untuk membeli jasa perusahaan dibanding pesaing. Buku ini merupakan pedoman bagi mahasiswa Jurusan Manajemen konsentrasi Pemasaran dalam perkuliahan serta memberikan petunjuk praktis agar mahasiswa mendapatkan gambaran secara jelas dan aplikatif dalam memahami konsep pemasaran jasa.

Riau Provincial Government focusing on working at creative eonomy to increase income, open up jobs and increase foreign exchange. Creative economy is considered to be one of  the efforts to overcome poverty problem in Riau, which is culinary businesses, such as coffee shop. The trend of drinking coffee has become part of the lifestyle, especially the millennial generation to support their activities. To increase the competitiveness of coffee shop in Pekanbaru, creativity and innovation need to be increased in order to increase public buying interest. The number of respondents is 131 people who are coffee connoisseurs at 27 coffee shop in Pekanbaru that have a star rating above 3,5 and reviews above 100 at google.com. The sample collection technique uses Non Probability Sampling, while the sample selection uses purposive sampling. Data collection was carried out by distributing questionnaires, interviews, observation and documentation. Data processing uses SPSS version 21. The result of this study indicate that creativity and innovation have influence on consumer buying interest, where innovation is influenced by creativity.

This study aims to determine the effect of e-servqual on e-satisfaction on mobile banking customers. The population in this study was all customers of BRI Syariah at State Islamic University sultan Syarif Kasim. The sampling method in this study uses non probability sampling with a purposive sampling technique where this technique takes samples with certain considerations. The data used are primary data and secondary data. Data analysis method used is multiple linear regression methods. The results showed the facts of the six e-servqual variables offered in this study, only the fulfillment, privacy, and responsiveness variables have a significant relationship. While the 3 other variables namely efficiency, reliability and contact do not have a significant influence on e-satisfaction customers of BRI Syariah mobile banking in UIN Suska Riau. These six e-servqual variables have an effect of 62.7% on the e-satisfaction variable while the remaining 37% are approved by other variables not included in this study.

Pengabdian Kepada Masyarakat ini ditujukan kepada pengelola KUBE. KUBE adalah salah satu program pemerintah yang bertujuan untuk memberdayakan kelompok masyarakat miskin dengan pemberian modal usaha untuk mengelola usaha ekonomi produktif. Di Kecamatan Marpoyan Damai terdapat 10 Kelompok Usaha Bersama (KUBE) penerima bantuan dana usaha dari Dinas Sosial, dengan masing-masing anggota kelompok terdiri atas 10 orang dan dana yang diterima sebesar Rp. 15-20 juta/kelompok. Pelatihan ini diperlu­kan agar produk KUBE bisa me­miliki daya saing tinggi dalam mema­sarkan produknya sehingga memperoleh peningkatan dalam penjualan dan pengen­tasan kemiskinan dapat berjalan dengan baik. Serta diharapkan peserta dapat menghitung biaya produksi dan membuat laporan keuangan dalam menghitung laba/rugi yang diperoleh dari kegiatan usahanya. Metode pelaksanaan dengan memberikan Pre Test, selanjutnya materi pelatihan dan terakhir Post Test. Hasil dari Pre Test menunjukan bahwa masih rendahnya pemahaman pengelola KUBE mengenai strategi pemasaran baik dari segi produk, harga, tempat dan promosi serta tentang penyusunan laporan keuangan. Pada hasil Post Test dapat diketahui adanya peningkatan pengetahuan pengelola KUBE setelah diberikannya pelatihan. Diharapkan setelahpelatihan ini, ilmu yang diperoleh dapat diaplikasikan dalam usaha KUBE sehingga dapat meningkatkan penghasilan dan taraf hidup pengelola KUBE.

This study aims to examine the effect of Taxpayer Perception and Trust in the Government on Taxpayer Compliance in the Voluntary Disclosure Program.The population in this study were all taxpayers registered at KPP Senapelan Pekanbaru. The sample used in this study were taxpayers who assisted in reporting the Annual Tax Return (SPT) in March 2022 at the Tax Center of the Persada Bunda School of Economics (STIE) which is the work area of ​​KPP Senapelan Pekanbaru, with a total of 95 respondents. The sampling technique used was non-probability sampling with an incidental sampling approach. This study uses primary data obtained through the distribution of questionnaires to individual taxpayers. The results this research state that Taxpayer Perception variable affect Taxpayer Compliance, variable Trust in Government affect Taxpayer Compliance, as well as Taxpayer Perception variable and Trust in the Government simultaneously affect Taxpayer Compliance with the Voluntary Disclosure Program. The independent variables, the perception of taxpayers and trust in the government are able to explain the dependent variable, namely taxpayer compliance by 31.3%, while the remaining 68.7% is explained by other variables not included in this research model.