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Analysis of nineteen studies t}tat apply content analysis technicfues to the World Wide Web found that this stable research technique can be applied to a dynmnic environment. However, the rapid growth and change of Web-based content present some unique challenges. Nevertheless, researchers are now using content analysis to examine themes such as diversity, commercialization, and utilization of technology on the World Wide Web. Suggestions are offered for how researchers can apply content analysis to the Web with primary focus on formulating research quest ions/hypotheses, sampling, data collection and coding, training/ reliability of coders, and analyzing/interpreting data.

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