Tourists visiting urban heritage sites are guided by constructed itineraries that are shaped by a coherent spatial structure. This article studies the shaping of these itineraries in the heritage city of Al-Ula, using space syntax technique. The main hypothesis is that a placemaking approach of a destination based on its specificities will be able to contribute to the tourism development and place attractiveness. Building on previously developed place-making models, this study focuses on how a well-accessed and linked heritage site can be modelled and evaluated via Space Syntax measures to improve the quality of tourists' spatial experience. As the use of space syntax was found to be a useful technique for analysing tourists' itineraries and the factors that affect it; This study uses it to suggest the most appropriate pedestrian walkway given the various constraints of the existing historic fabric and to identify multiple measures of a destination's assessment. These measures have been noted in the previously developed models. The adopted measures that address access & linkage parameters include connectivity, integration, choice, and legibility. The findings explain that the adoption of access & linkage parameters contribute to revitalising the place in the sense of connecting the entire heritage site and enhancing the visitors experience.