ensured regular social media posting with posters/video advertisements for all the MLM events BMLS were hosting virtually throughout the year. Platforms used were Instagram, Facebook, Twitter and LinkedIn. In addition, 'hashtags' were used across all platforms (e.g. #MedTwitter, #medicalstudents, #medicalleadership, etc) to try to capture a large audience via algorithms. Social media analytics were then compared to the 2019/20 academic year.In total across all four social media accounts, BMLS had a total of 22,159 viewers in the academic year 2020/21
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