In this study we examine how different variables impact sales promotions that ultimately influence purchase intentions of customer. The main purpose of this study is to examine how ISSN 2161-7104 2014 www.macrothink.org/jpag 167 attitude towards discount affects sales promotional activities to influence customers' purchase intention along with the impact of customer loyalty and in store displays on them. To collect information, the survey method was conducted through questionnaires to take response from the customers of Stylo shoes in Bahawalpur. For this purpose, a sample of 164 customers was selected through the simple random sampling technique and then the data was entered in SPSS software for descriptive and inferential statistical analysis.The results of the study indicate that there is no relationship between customer loyalty and sales promotion whereas attitude towards discount has a positive relation with sales promotion. Likewise, sales promotion, customer loyalty and in-store display has a significant relationshipwith purchase intention. The results of this study will assist retailers to select thebest promotional tool that will influence purchase intentions of customer. These plans help businessmen andmarketers to gain competitive advantage over their competitors and enable the businesses to earn maximum profit. Journal of Public Administration and Governance