Purpose The purpose of this study is to investigate through an empirical research the factors that would attract visitors to heritage and cultural sites as museums applied on the Grand Egyptian Museum (GEM). The paper aims to study the impact of the proposed attraction features learning/knowledge, museum facilities, fun/entertainment and socializing and accessibility/location on pre-visit destination image. Design/methodology/approach The author started by a thorough literature review to arrive to the suggested conceptual model, which is tested by adopting a quantitative approach where data were collected using a self-administered questionnaire from a convenient sample of 300 respondents with 90% response rate and used partial least squares – structure equation modelling using Smart PLS v.3.2.8. Findings The results show that three of the tested factors were accepted and one was rejected. Practical implications Management of GEM, which will be one of the biggest museums world-wide, can make use of the empirical results of this research to enhance their understanding of the factors that impact pre-visit destination image, and thus, most attract visitors to justify the budget set in this huge project and achieve highest visitation and revenue Originality/value This research deals with a new museum that has not opened its doors yet and will start functioning in late 2020, and thus, the pre-visit image of the museum is not based on previous experience of visitors but rather on secondary sources as messages sent to visitors based on attraction features, while most previous studies dealt with post-visit image of museums

The purpose of this paper is to investigate through an empirical research the relationship between Customer Engagement Behavior (CEB) and some of its alleged outcomes that include Benevolence/Trust, affective commitment and future patronage in a service sector which is Higher Education. Thus, this research investigates customer engagement constructs of conscious attention and emotional participation that lead to various favorable behaviors by the customer, which in turn leads to favorable outcomes of benevolence, affective commitment and future patronage. The researcher starts by a survey of literature which handles various aspects of CEB which include: possible types of these behaviors, factors affecting CEB, outcomes of CEB and CEB as compared to other marketing concepts. Next, the researcher proposes a model where engaged students (CE) will undertake favorable behaviors (CEB) which in turn will lead to favorable outcomes of Benevolence/trust, future patronage/repurchase intention and affective commitment. The researcher tests the model using Partial Least Squares structural equation modeling (PLS-SEM) and empirical data from a survey (self-administered questionnaire) that was distributed among 5 faculties of one private university in Egypt based on a case study approach. The results show that we accept the hypotheses of the model of the model yet the researcher suggests application on other universities to further test the model. Moreover, the researcher invites further research of other favorable outcomes of CEB as loyalty to be considered. The researcher also suggests an investigation of unfavorable CEB as bad word of mouth (WoM) and harmful blogging or unfavorable reviews.

Customer satisfaction is an important dimension for performance measurement for any organization. Customer satisfaction plays a key role in the banking sector as it is important for the development of a good relationship with customers which eventually affects the financial performance of banks. There has always been a challenge in identifying the criteria that should be used for customer satisfaction measurement, service quality in banks depends a lot on the employee professionalism especially for employees of customer service departments of banks. Moreover, excellent service quality is vital for business profitability and survival in banking sector. This research recommends measures that can be used to measure client satisfaction and evaluates its impact on the financial performance of banks in two types of private banks in Egypt, conventional banks and Islamic banks through studying a sample of bank clients in one of each type. This study shows customer satisfaction as a predictor of bank profitability. The purpose of this paper is to identify the main financial and non-financial aspects or factors that lead to customer satisfaction 694 in banking services and then to determine to what extent customer satisfaction affects the banks' profitability. Moreover, the research also investigates whether there is a difference in customer satisfaction factors in conventional banking from Islamic banking.

Abstract:The purpose of this study is to change the learning environment in an introductory course of Principles of Marketing (MKT 201), so as to foster a deep and achieving approach to learning as compared to surface learning. This change in environment is done through presenting 2 teaching/learning strategies which are:(1)  Pointing out learning outcomes (L.O.) of each session to the students at the beginning of each lecture while making sure they understand them and(2)  Constant use of in-class real-life exercises in the form of case-studies to check that students have digested the main concepts and are able to apply them.This study measures the impact of this change in learning environment on students’ overall achievement (results).This study is conducted on a cohort of students in semester fall 2016 and the grades (results) of the students of this cohort are compared against the grades (results) of 2 previous cohorts in the same course (Principles of Marketing) at October University for Modern Sciences and Arts (MSA) Egypt.