Social behavior of customers receives a sideline in social media, and the focus appears to be persistent on lead, conversions, and engagement. The psychology of customers is a significant element in the study of social media adoption. Maslow's theory on the hierarchy of needs describes the urge for strong desires after the individual's lower level is satisfied. The study attempts to examine and map the linkages of the Maslow Hierarchy with Social Media Adoption. The study is quantitative and descriptive. The responses from the sample size of 287 were collected using structured a questionnaire. EFA was performed to identify and map the items relating to each level of the hierarchy. CFA was conducted to find the goodness of fit. The findings suggest that the theory of Maslow's fits well with the proposed social media adoption model. The results revealed that social media adoption follows Maslow's hierarchy of needs theory. The study may be carried out for scale development for evaluating intentions and reasons for social media usage. The companies can make use of the suggested model in the study for launching their various marketing campaigns.

This study aims to investigate the customer adoption of e-wallets in India. The paper further seeks to explore the significant relationships amongst the constructs of TAM in explaining consumer intention to use the digital wallet. The present study employs an extended TAM framework. The variables of the study are risk, cost, compatibility, usefulness, ease of use, behavioral intention to use, actual usage, etc. for exploring digital wallet usage intentions in Indian consumers. The sample considered was North Indian customers to understand their plan to use a mobile wallet. A standardized scale was used for the present study. The data was collected using a questionnaire with variables of external factors, perception, preference, and usage. Structured equation modeling has been was used to check the model fit of the proposed model, and path analysis revealed the correlations between the endogenous and exogenous variables of the study.

Cyber Sexual Harassment (CSH) can be defined as the use of the internet to make uninvited advances, communications or interactions with another person or entity. This can be in various forms like unsolicited posts and comments on social media sites, emails, texts, graphic images and posts directed at the victim, instant messaging etc. This study mainly focuses on finding out the awareness about gender based cyber sexual harassment so that the perception of women on cyber-crime with reference to Indian psyche and their awareness level can be understood. It tries to find gaps between the perception and reality of these incidents and finally develop a preliminary self-help model to follow before pursuing legal action. The findings of the research will draw a path for women to understand that they should not ignore the harasser if they fall a prey to CSH and be sensitized with the action to be taken in such cases.

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Information and Communication Technology (ICT) has marked its importance in every sphere of life including governance. The Government to Citizen (G2C) relationship through internet is supposed to enhance citizen participation, transparency in the system and availability of information; this, in turn, brings about citizen empowerment, which can help address two of the biggest domestic challenges we face in this country i.e. improving public services and bridging the gap between citizens and democracy. Using ICT for governance increases government's efficiency due to increased citizen trust and confidence on the Government's working.This paper aims to study the awareness, perceived usefulness and acceptability of e-Suvidha initiative taken by the Government of Uttar Pradesh across various demographic factors, and also what government feels about this initiative.The study used two research methodologies for gathering data: the TAM questionnaire and interview. The TAM questionnaire was used to measure perceptions and acceptance of people towards e-Suvidha and to find the relationship between various independent and dependent factors within the research framework of the study. The interview was used to explore how government officials feel about the e-governance initiative, technology usage and citizen participation in governance. The study outcome can provide useful information to help organizations improve its capacity and decide upon which success factors can be incremented and how total e-governance can be brought about to bridge the gap between citizens and government.Simultaneously, the study can also be used as a guideline for egovernance initiative implementation in other organizations