Consumer's attitudes play a direct and influential role in consumer behavior. Attitude study is important for the marketers of service organization because it affects consumer's selective processes, learning and ultimately the buying behavior. Measuring consumer's attitudes may help a service marketer to get a better picture on both present and potential markets. This paper has explored the factors that create personality problems in consumer buying decision making particularly among the consumer goods purchaser in the Khulna metropolitan area. At first a structured questionnaire has been developed measuring 9 constraints variable for two theories. The factors creating personality problem in consumer buying decision in Khulna metropolitan area have been evaluated by those 9 variables in the form of: compliant, aggressive, detached for the neo-Freudian theory and dogmatism, need for uniqueness, social character, consumer innovativeness, ethnocentrism and compulsiveness for trait theory. The relationship of the variables was evaluated by the survey outcomes. Results show that several factors are influential in creating personality problems among the customers of consumer goods in Khulna region. Some of these are compliant, aggressive, detached, dogmatism, ethnocentrism. The study also reveals the problems and identified probable solutions to overcome these problems.
Abstract:Being about half of the total population in Bangladesh, women are still lagging behind. Encouraging them for entrepreneurship would not only lead to economic prosperity but would also improve their standard of living. With the growing importance of women entrepreneurs, there is practical value in being able to identify factors contributing to their success. The objective of this study is to identify those factors important for women entrepreneur success and also to identify whether there is any relationship between age, marital status, education level and the success factors. A structured questionnaire, containing 25 variables, has been used to collect data by survey and the target populations are women entrepreneur in Khulna city. Total sample size is 150. Statistical tools like Factor Analysis have been used to identify the success factors. The study has identified 8 key factors that are critical for women entrepreneur's success. Those are Access to technology, Interpersonal Skill, Business Feature, Training and Motivation, Social security and freedom, Assistance and easy regulation, Family support and quality assurance, Risk encountering. The findings of this study is instrumental for the women SME owners as well as researchers in the area of women entrepreneurs to study further with the new variables found from this research.
Previously economic growth was generally discussed in terms of foreign direct investment (FDI), educational growth, savings, investments, inflation as well as trade openness of a nation. Very recently it has been identified that population is one of the major determinants of economic growth of a nation. In the recent years, the study of urbanization has gained a matter of concern in developing countries as it has been recognized as part of a larger process of economic development which is affecting developing countries. South Asian countries are one of the emerging economics and growing at a faster rate over the past few years. At the same time, population of South Asia is growing at a significant rate. Therefore the study has attempted to identify the causal relationship between urban population and economic growth in South Asia using a panel data analysis. The study makes use of the Augmented Dickey-Fuller (ADF) and Phillips-Perron (PP), Pesaran as well as Fisher methods for panel unit root test. The panel Pedroni cointegration test suggests that there is long run relationship between the variables. The further panel Vector Error Correction Model (VECM) suggests that there is long run causality running from urban population growth to economic growth in South Asia. The study concludes that the growth of urban population can have significant impact on economic growth in South Asia in the long run.
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