The shock created by the pandemic of COVID -19 forced people to question the way they work, how they spend their free time and what are their priorities. People have turned to digital more than ever, sometimes being the only way to communicate during lockdown or to do a certain activity. Perceptions of the population are changed. The supply and demand are in a continuous transformation. Even though people are generally forced to stay at home because of restrictions, they are more connected than they were before. The present study is highlighting the correlations between transformations that took place on a professional level for people and changes in the usage of social media and electronic commerce. This paper uses a qualitative study based on structured interviews. The key informants are people who suffered modifications in the way they work compared to how it was before the pandemic (they were forced to take a leave, they switched to work from home or to a hybrid format). The purpose of our research is to see how our interviewees' professional life has changed during pandemic and what is the impact on the way they now use social media and e-commerce. The findings of our research show that people developed a tendency to use social media differently depending on their new needs during this period. Also, the average time spent on social media is decreasing. An original point addressed in our paper is the usage of electronic commerce as a hobby, without buying. Recommendations were subsequently made for e-businesses and for professionals.
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