This article discusses the ways locality and sense of place are used in the production and promotion of streaming media from small nations. We concentrate on location-related decisions behind Man in Room 301 (2019), a Finnish thriller series produced by VOD service Elisa Viihde Viaplay. While locality acts as a significant tool for Nordic Noir, a genre of film and TV characterised by a distinct ‘localised’ style, this article explores how the Finnish streaming industry is progressing towards a ‘post-Nordic-noir’ framework, a direction that focuses on an intense sense of place, both on the level of representation and production-related decisions.

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