The business has a unique function in sustainable economic growth since it not only helps realize creative potential but also generates dispersed employment opportunities and additional funding for budgets at various levels. The use of various digital technologies within a business model that enables a company to have a variety of value-producing opportunities within the company is referred to as digitalization. Additionally, the field of management accounting has seen a significant degree of change with the aid of digitalization, which has improved it significantly. Furthermore, digitalization can have an impact on an organization's business models, and it enhances management accounting in a company setting. According to Business Trends in the Digital Era, trends drive transformations. Cities with greater competitiveness will transition from industrial centers to industry and innovation hubs, and businesses with greater competitiveness will transition from production to product and innovation centers. The secret to success is innovation! The current trend in development is innovation-driven. This article summarizes all the new trends of business in this digital era.