Catalonia is a Spanish region with a broad gastronomic culture that reinforces its identity, with its long tradition rich in local products. This article analyses the knowledge that tourists who visit the Costa Brava have of Catalan gastronomy, cuisine and popular dishes; their degree of motivation towards culinary tourism when visiting the place; and the importance given to this cuisine once at the destination. For this study, surveys were used to observe how much tourists know about traditional Catalan gastronomy. By analysing the results for the most typical dishes of the region, it was identified which dishes were known by different socio-demographic profiles. The results indicate a notable lack of awareness of regional Catalan products and some confusion regarding the rest of Spain and other Mediterranean dishes. By analysing respondents' comments, it was detected that the problem may stem from a lack of supply at destination. This study highlights the importance of a good marketing strategy when aiming to popularize local cuisine for tourism in the region.
En los últimos años, el interés de los turistas por la cocina local de los destinos turísticos ha incrementado notablemente, tal vez no siempre como motivación principal de su viaje, sino como parte de él. Este artículo reflexiona sobre la oferta gastronómica que encuentran los turistas que frecuentan los campings de la provincia de Girona (Cataluña, España). Se analizan las páginas web de los campings y se realiza una encuesta a los empresarios para conocer cuál es la procedencia de la cocina que ofrecen y si esta es elaborada o no. Se concluye que la oferta varía dependiendo de si los establecimientos se localizan en la zona litoral, o bien en el interior. Se detecta una baja promoción de la gastronomía por medio de las páginas web de los campings, en contraposición a los esfuerzos que hacen las destination management (DMO) para dar a conocer internacionalmente las tradiciones culinarias regionales.
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