Abstract. Surianshah S. 2021. Environmental awareness and green products consumption behavior: A case study of Sabah State, Malaysia. Biodiversitas 22: 2685-2692. The severe weather changes in the Sabah state of Malaysia have raised a great concern for us to address it through environmental awareness. Addressing the problem is important because Sabah is one of the main tourist destinations in Malaysia with its beautiful biodiversity, flora and fauna. Hence, this paper examines the level and relationship between environmental awareness and green product consumption behavior in Sabah. Here, we mainly measure environmental awareness using proxies of awareness towards climate change issues. A systematic questionnaire survey was conducted to 300 respondents of Sabah, including Tawau, Lahad Datu, Sandakan, and Kota Kinabalu. The descriptive statistics results show that people in Sabah have a high level of environmental awareness and green product consumption. In particular, they aware to conserve and preserve the tropical rainforest ecosystem and consume green products for future generations benefits. However, to note that there is still a low Sabahan's awareness about impact of overuse of natural resources and the importance of consuming green products in daily life. The estimate of the relationship between both variables shows a positive and statistically significant effect, especially in Kota Kinabalu. Also, the effect is pronounced when we address potential endogeneity bias in the baseline model. This study suggests that the government, policymakers, and youngsters continuously spread the benefits of green product consumption. This is because an increase in environmental awareness possibly helps mitigate environmental issues and lead to better biodiversity conservation and economic improvement in Sabah and Malaysia.

ABSTRAKKertas ini bertujuan untuk mengkaji kemeruapan harga saham mengikut sektor ekonomi di Bursa Malaysia di samping mengenal pasti saham di sektor ekonomi yang meruap secara berkelangsungan. Kaedah ekonometrik siri masa iaitu model ARCH dan GARCH telah digunakan untuk menentukan tahap kemeruapan harga saham dalam tiga tempoh iaitu sebelum, semasa dan selepas krisis subprima. Harga saham dalam sektor kewangan menunjukkan kemeruapan yang berkelangsungan bagi tempoh sebelum dan semasa krisis. Manakala, harga saham di sektor pengeluaran industri merupakan sektor yang paling stabil dalam tempoh semasa krisis. Dapatan model EGARCH pula menunjukkan bahawa hanya harga saham di sektor pembinaan yang meruap secara berpanjangan semasa krisis. Implikasi dasar daripada kajian ini menjelaskan pelabur berpotensi seharusnya memilih saham di sektor pengeluaran industri sebagai portfolio pelaburan mereka kerana mempunyai kemeruapan yang secara relatifnya lebih stabil berbanding dengan sektor yang lain. Strategi pelaburan yang mempelbagaikan portfolio pelaburan dapat mengurangkan elemen risiko dan menjana pulangan.

This study aims to examine the level of public awareness of climate change issues in Sabah. A total of 300 respondents were involved from several districts in Sabah namely Tawau, Lahad Datu, Sandakan and Kota Kinabalu by using the random sampling method. Data obtained from the questionnaire was analysed by using SPSS software. The result shows that more than 70% of respondents are aware of climate change issues and are concerned with the environment. However, the respondents have lower awareness of green products and government policy related to climate change. Furthermore, the use of green products among respondents is at a moderate level. This indicated the respondents had environmental concerns, but they have lack of knowledge on green consumerism, government policies awareness and green consumerism action. Hence, this study recommends that educational climate change programmes and public awareness campaigns are very crucial to address the low level of green product awareness and practice.