The purpose of community service in the Trangsan Rattan Tourism Village is to maintain the sustainability of the existence of the rattan industry center. This activity also aims to empower the potentials that are in the location and synergize the socio-economic and cultural potential in an effort to increase empowerment and improve the welfare of citizens in Rotan Tourism Village. The dedication method uses a study-action and participatory approach. Culture as an agent of change through the creation of the cultural event "Grebeg Penjalin" which is held as an annual agenda in the Tangsan Rotan Tourism Village as a cultural commoditization. The results of dedication indicate the commoditization of culture can be an effective attraction. The holding of the Braiding “Grebeg Penjalin" chosen as a cultural event has proven to be able to be an effort to maintain the existence of the Trangsan Rattan Tourism Village which directly contributes to the improvement of the welfare of the people in Trangsan.

The COVID-19 pandemic had an impact on all service industries, specifically hospitality, which has become increasingly competitive. Therefore, innovation and service improvement are needed to provide the best service for consumers by determining the voice behavior of their employees. This study examines the effect of transformational leadership on employee voice behavior, specifically frontline at hotels in Central Java. The mediating variables consisting of work and engagement were used to clarify the mechanism related to the effect of transformational leadership on voice behavior. The sampling technique used in this research is purposive sampling, namely by using the criteria of frontline employees who have worked for at least 1 year. Data were collected from 216 frontline employers at hotels and analyzed using the SEM PLS. The result showed that transformational leadership and work engagement can indirectly promote employee voice behavior. Furthermore, the meaning of work can promote voice behavior with a longer mechanism through work engagement.