This article discusses how media convergence has implications for the existence of local mass media in Banten, seen by media convergence technology and at the same time transforming to change as digital media by reconstructing editorial policies, media organizations, and media management. This article uses a case study research method on several online media in Banten. This study concludes that the policy of media convergence amid competition and the growth of the mass media business is the right step in developing and maintaining the existence of mass media in Banten. By implementing a convergence strategy in various fields, including the transformation of editorial policy which has implications for the mixing of editorial and non-editorial duties with the aim of equitable distribution of income. Meanwhile, changes in the form of information content presented no longer prioritize local issues, but rely on more general and viral issues.

Knowledge and preservation of tourist destinations is one of the foundations in strengthening the tourism sector in each region. One aspect that is the main problem in the development of tourist destinations in Banten is the lack of information and public exploration of the tourism sector. This research was conducted with the aim to find out how the communication strategy used in socializing Banten tourism and culture. Researchers use Information Integration Theory. Using a post-positivism paradigm and a qualitative approach. The data obtained is then processed using the case study method. Data collection was also carried out by observation, interviews supported by documentation from RRI Banten. The results of the study stated that the communication strategy was carried out by RRI Banten through online reporting, Filler, Spot and talk shows with resource persons who are tourism and culture activists in Banten. The message conveyed in the socialization was in the form of an introduction to tourist and cultural attractions in Banten, their current conditions, as well as directions for maintaining and preserving tourism and culture. In socializing tourism and culture, RRI Banten has implemented a communication strategy in accordance with the theory of information integration.