Increasing trade volume and globalisation of supply chains have increased the importance of ports in international trade. Due to these developments, ports need to analyse the commodities in their hinterland
Marine and Life SciencesThe aim of this study is to determine the types of marine accidents caused by human error on Ro-Ro Cargo ships and to analyze the usefulness of the Human Factors Analysis and Classification System (HFACS) method in classifying these accidents. In this context, 30 different Ro-Ro ship accident were examined and the human factors causing the accident were determined. The causes of these accidents were evaluated with a focus group study which was held with 6 experts and coded according to levels and criteria of HFACS. With this classification, human error rates that cause accidents were determined.
Marine and Life SciencesCompetition can be used to gauge the importance of marketing. Given the fact that port competition is not just regional, but also national and international, it is apparent that port operators' demand for comprehensive marketing operations has grown even more than previously. In today's digital environment, social media platforms play a significant role in marketing. As a result, the study's main goal is to look into how marketing mix strategies in the port industry are reflected on social media (Twitter). The unique aims of this study are the analysis of the social media content of the ports that use social media and the network analysis for social media communications, both of which are in line with the general purpose. The study looked into the social media profiles of nine ports using text mining with "tm" library of R programming. "Do ports in Turkey represent marketing mix components through social media?" according to the findings. According to the findings, the answer to the question is "tentative". According to the results of the study, the efforts of marketing studies over social media will make positive contribution on Turkish ports is evaluated.
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