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This study evaluates the impact of self-help group (SHG) intervention and entrepreneurial traits of SHG members on the economic and socio-cultural empowerment of rural women. A purposive sampling method has been used to collect a sum of 344 responses from the SHG of women who are engaged in entrepreneurial income-generating activities in their village. A linear regression model has been used to analyse the data. The study found and argues that SHG interventions have a positive association with the economic and socio-cultural empowerment of rural women. The parameters identified and analysed in the study are helpful to the stakeholders to make policy decisions to strengthen all the factors, which are responsible for the success and growth of SHG in general and the micro-enterprise of SHG women entrepreneurs, in particular.