Tangerang District is one of the rice producers in Banten Province. The intensification of rice production is one of the solutions due to the agricultural land conversion problem in Tangerang. The purpose of this study is to analyze the farmer perception about subsidized fertilizer and we also analyze the effect of land use and subsidized fertilizer for rice production at the farmer level in Tangerang. The data used in this study were collected through an interview survey using a structured questioner to 35 respondents in Tangerang in 2016. The data were analyzed using descriptive and quantitative analysis. The result showed that the farmers perceive that the availability of subsidized fertilizer is frequently rare especially for nitrogen fertilizer and phosphorus fertilizer. The study also shows the rice production at the farmer level was affected by land use, the application of subsidized urea fertilizer, the application of organic fertilizer, and the application of returning the straw to the paddy field. All of these significant factors on rice production were inelastic in the short term and long term. It is important to decrease agricultural land conversion and returning the straw to the paddy field to maintaining rice production in Tangerang.