The task of agriculture digital transformation is one of the priority tasks for the development of the country’s agri-food system. A significant level of agricultural producers’ differentiation in terms of the technical, technological and informational development level, in terms of financial capabilities and the resource quality provision give rise to the presence of many constraints on of digital technologies mass use processes in the agricultural sector and the agriculture digital transformation as the branch of social production. In these conditions, there is an objective need to substantiate the agriculture digital transformation several models, which allow to take into account the level of individual economic entities readiness for digitalization, as well as the planned scale of their production systems transformation, the transformation processes speed and depth. The assessment of the economic entities readiness in the agricultural sector allows to talk about the complex and fragmented digitalization models, each of them will have several varieties due to differences in the digital transformation strategy.

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The efficiency of value added chains (product chains) largely depends on the interaction quality between subjects, located both in different links of these chains, and inside these links. The business communication tools and technologies evolution ensures the continuous development of information processes’s organization forms and methods occurring within product chains and the entire subjects interaction system integrated into them. The achieved level of information infrastructure’s development and information and communication technologies makes it possible to improve fundamentally the quality of intersubjective interactions between the participants associations’s integrated through the product chain digital ecosystem formation and the inclusion in it of all interacting subjects. Digital systems as a form of subjects informational coexistence and interaction integrated into the product chains of the agro-food complex require justification of their functionality, formation principles and provisions reflecting the industry specifics of the intersubjective interactions organization.