Nowadays, in modern conditions, the most important parameter for managing the development of complex economic systems (which is the chemical complex of the Russian Federation) is the assessment of the potential of the analyzed system. Being the part of this system structural elements, export potential plays an important role in the formation of the system viability, its provision with resources for development. The geopolitical situation of the modern period dramatically responds to the discussed structural element of the analyzed system: traditional logistics chains of goods distribution are interrupted and new logistics routes are formed as well. Problems arise with the legal accessibility of the supply of these products to target consumers of foreign countries and geographical regions contrary to international trade law and WTO institutional regulations with a significant amount of potential demand for the products of the system complex under discussion. Under these conditions, it is advisable to assess the export capabilities of the chemical complex of the Russian Federation, taking into account the negative effect of these environmental factors, giving preference to internationally friendly partnerships, logistics routes, terminals, types of transport systems, customs, cargo insurance systems, currencies, etc.

The textbook reveals the development of the theoretical foundations of value and price at various stages of the evolution of economics, as well as in modern market conditions. The interrelation of the economic policy of the enterprise with key price categories is revealed: pricing policy, principles and methods of pricing, pricing strategy and tactics. The universal role of price in the economy is revealed, its mission is explained, and the classification of prices is given. The economic functions of the price and the principles of pricing are determined. Considerable attention is paid to practical issues of price management: the process of developing a pricing policy; the use of various methods and methods of pricing; the choice and implementation of a pricing strategy; the formation of prices taking into account various external factors. Complies with the federal state educational standards of higher education of the latest generation. For students, economists, managers, marketers and other practitioners interested in the possibilities of price management in modern market conditions.