Scientific article deals with the topic of wooden sacral architecture of Ukraine, which is the object of cultural tourism. The study of tourist resources, including cultural and historical ones, has a significant theoretical background among Ukrainian and foreign scholars. This topic is related to the study of architecture, peculiarities of construction of wooden structures, their spread in the territory of Ukraine and Ukrainian ethnic territories, which are beyond the limits of modern borders. Insights in the field of cultural heritage studies is very significant as well as the assessment of their uniqueness, geography of tourism, economic and social sciences that are related to the field of tourism. Definition of the cultural tourism, the concept of «heritage product» is related to the tourism marketing, as well as mechanisms of product management and ways of promoting cultural heritage sites for tourists attraction. This scientific article is based on the researches of experts, who study sacral architecture monuments, their classification, geography of distribution and regionalization, which are the basis for evaluating various aspects of buildings appearance. It is important to develop cultural tourism in regions, where tourist activity is in low condition. In the territory of Ukraine, there are objects of wooden church architecture that are included to the UNESCO World Heritage Sites. These structures are located on the territory of Ukraine and Poland. Objects of wooden sacral architecture are mainly located on the Carpathian foothills, Galicia and Polissia territory. The smallest number of these structures you can find in the south, where wooden architecture is predominantly located in the remote areas and belong to the Podilska and Naddnipryanska schools of temple building. There are some differences between the geography of extension of the objects of wooden temple building and index of domestic tourism for leisure and recreation purposes. Thus, objects of wooden architecture as sites of cultural tourism are concentrated in the western and in the northern regions of Ukraine, while the biggest amount of domestic tourists prevails in Kiev city, as well as in Ivano-Frankivsk, Lviv and Odesa region. The main activity on the Black Sea coast is recreation, medical and wellness tourism, or medical tourism on the resorts of the South. However, areas of the north of Odesa and Kherson regions, remain presidial. Combining tours to the north of Odesa region and rest on the banks of the Southern Bug River with active types of tourism and recreation will be promising thing. Lack of marketing activities is a significant impediment for promotion of the cultural tourism product in southern Ukraine. Also, the question of upgrading the infrastructure for tourism needs: transport system, hospitality facilities, remains unsolved. This region is perspective for the development of peripheral and rural areas and is a driver of economic growth.

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The article is dealing with problems of emergence of green tourism in Ukraine, analyzing trends of eco-tourism in the world and in Ukraine. The research presented in this paper is the initial step of complex research of green tourism on the theoretic basis of social geography. The green tourism we consider as phenomenon that affects the development of rural areas, and makes a multiplier effect in the socio-economic and cultural spheres of rural areas. The paper is focussing on the regional difference in the development of tourism. The findings of O. Beydyk who created the recreational ranking methods, were taken as a methodological basis for this research. The economic estimation of GDP and the index of recreational and tourist potential of the regions in Ukraine are compared during this research stage.

The subject of the research is the entrepreneurial potential of young people in the development of rural green tourism in Ukraine. Studies of trends in the rural labour market in terms of modernisation of the agrarian sector and the impact of world trends in transforming the role of rural territories have been taken into account. The development of entrepreneurship in the agricultural and industrial complex, including rural tourism, is one way of solving the youth employment problem. In the study, the authors rely on an assessment of the potential of rural green tourism in Ukraine, which is significant. The main directions of youth entrepreneurship in rural green tourism are identified. The article focuses on promoting the realisation of the potential of youth in rural green tourism businesses. Specific examples show features of labour motivation and highlight opportunities for its increase in entrepreneurship in rural green tourism. It is proposed to create conditions for the activation of youth entrepreneurship in rural green tourism. The authors come to the conclusion that modern youth, as a specific socio-demographic group, are a reserve for the multiplication of the labour force in the agricultural sector, and are a strategic resource for the development of rural areas through entrepreneurship in various fields, including rural green tourism. KEY WORDS: entrepreneurship, youth, rural green tourism, Ukraine, private farming households.

The article considers the development of the hotel industry as a basis for the formation, managing and development of tourism destinations in Odesa region at local level due to the new paradigm of the territorial division (amalgamated hromadas). Analysis of statistical data on the number of collective accommodation facilities, the volume of accommodated persons shows the lack of coverage of accommodation facilities, as a significant part of institutions is not considered and does not give a complete picture of the structure and location of the hotel industry in Odessa region. Thus, most accommodation facilities are concentrated in large cities and coastal areas, while inland, peripheral areas have a low level of the hotel industry development and they are areas of concentration of attractions (cultural heritage, natural sites), but not the areas of temporary staying of tourists). Based on official statistics, indicators were calculated that show the insufficient level of development of the hotel industry outside the coastal part of Odessa region. 2017–2019 years indicate an increasing trend in the number of temporary accommodation and catering establishments. The development of destinations in the Odessa region requires the intensification of the creation of accommodation and catering entities that will have a positive impact on the employment of the rural population, the creation of potential attractions, and the development of local destinations. This requires the creation of strategic alliances in the field of tourism, the hotel industry with all stakeholders: public and private entities forming the regional tourism market. Further research of local destinations should be conducted using field research methods: database of local communities, registered locations on Google Map, surveys of owners of collective accommodation, tourists. The surveys should indicate of the consumer profile of tourist services, the main problems faced by participants in the tourism market services, the formation of recommendations for the strategy of tourism development at the local level.