The subject of the research is the processes of ensuring the competitiveness of the potential of mining enterprises based on certain key aspects of methodology and practice of rational management of investment distribution, which are inherent in the investment and innovation activities of subsidiaries within the parent company. The purpose and objectives of the study is to improve theoretical and methodological approaches to increase the competitiveness of the potential of mining enterprises on the basis of rational management of the allocation of investment resources in the process of their innovative development. Method (methodology). Solving issues of rational allocation of investment resources from the standpoint of proper competitiveness of mining enterprises is proposed to be carried out according to the method of optimizing multi-stage processes - the problem of dynamic programming of resource allocation between enterprises based on the principle of optimality R. Bellman. Results. As a result of research it is established that the most important criterion for optimizing the program of innovative development on the basis of rational distribution of investment resources is to choose the cost of sales, due to the dependence of financial performance of mining companies on total costs. The implementation of the proposed method of optimizing the allocation of investment resources is considered on the example of jointly operating in one company mining companies. Conclusions. Based on the generalization of research on theoretical and practical aspects related to improving the efficiency of managing the competitiveness of resource and production potential of mining enterprises, a methodological approach to prioritizing the allocation of investment resources in the context of innovation development working together in one company. The application of the developed methodological approach in practice allows the top management of large vertically integrated companies to rationally direct the allocation of investment resources to the stable innovative development of subsidiaries.

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