In this paper, an exploration investigation is presented to determine entrepreneurial marketing factors influencing on small and medium enterprises (SMEs), which are active in Iranian food industry. The study designs a questionnaire consists of 27 questions in Likert scale and distributes it among 249 experts who were involved in in food industry. KMO Bartlett test Sphericity and Cronbach alpha are 0.811 and 0.892, respectively. Using structural equation modeling, the study has determined five factors including innovative approach, flexible marketing, customer, product strategy and resources, which are influencing the most on entrepreneurial marketing factors.Growing Science Ltd. All rights reserved. 5
This paper presents a survey to identify and rank the supply chain management factors influencing the quality of the products for small and medium enterprises (SMEs) in food industry. The study designs a questionnaire in Likert scale and distributes it among 238 randomly selected managers of SMEs in food industry in city of Tehran, Iran. Cronbach alpha is calculated as 0.851, which is well above the acceptable level. Using principle component with Varimax rotation, the study has determined four important factors including strategic management, product management, manufacturing process management, organizational resources, customer orientation, industry capacity, which influence the most on product quality improvement.Growing Science Ltd. All rights reserved. 7
Management information system (MIS) plays an important role on sharing necessary information within organization. In this paper, we study to find out important factors influencing the implementation of MIS in banking industry. The study designs a questionnaire in Likert scale and distributes it among 253 randomly selected people. Cronbach alpha has been calculated as 0.82, which is within an acceptable limit. The study uses factor analysis to find important factors and detects six important factors including fear of technology, organizational instability, informal groups, cultural factors, organizational development and understanding that change is always good.
During the past few years, there has been increasing interest in making online transaction. As people become more interested in using internet for their daily business activities such as regular communications, financial transactions, etc., there will be more concerns on security of available data. In fact, data security is the primary concern in today's online activities. This paper performs an empirical investigation to find important factors influencing data security in Municipality is city of Tehran, Iran. The survey uses factor analysis to find important factors using a questionnaire consist of 29 variables, which were reduced to 22 questions after considering skewness statistics. Cronbach alpha is calculated as 0.86, which validates the questionnaire. The survey detects six factors influencing feasibility study, organizational learning, management strategy, enterprise resource management, process approach and the acceptance.
Enterprise resource planning (ERP) has become a necessary in many organizations and many business units have been trying to emerge into an integrated system. There are many advantages on having an efficient ERP but many corporations fail to reach a full operational ERP for many reasons. In this paper, we present an empirical investigation to find important factors influencing ERP implementation in one of the biggest Iranian automakers named Iran Khodro. The proposed study designs a questionnaire in Likert scale consists of 46 questions, distributes it among some managers in this firm. Cronbach alpha is calculated as 0.802. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.788 and 1677.307, respectively. Based on the results of our survey, we have derived eight factors including intelligence information, customer comfort, structure oriented, resource management, process oriented, customer oriented, flexible structure and knowledge management
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