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Purpose -The paper aims to explore the impact of socio-cultural factors on pilgrimage tourism at Lotus Temple. This study also seeks to investigate the relationship of socio-cultural factors with the satisfaction level of tourists. Design/methodology/approach -This study is based on questionnaire analysis from 196 respondents. The research approach is a mixed method comprising exploratory and descriptive research. The paper discusses the strengths of the Lotus Temple and challenges faced by the tourists. Findings -It was found that travel motivations differ between foreign and domestic tourists. The study also demonstrates that socio-cultural factors have a bearing on the overall satisfaction of tourists. Practical implications -The results have implications for the development of a structured approach, to create a superior experience of the tourist at the Lotus Temple. The level of satisfaction and perception of socio-cultural factors are critical issues, in making the pilgrimage an attractive tourist destination. This study illustrates that, the tourist's perception of socio-cultural factors play a significant role on tourist satisfaction. Originality/value -The paper contributes to an understanding of the factors affecting tourism at the Lotus Temple. This paper also offers a contribution to the varied perspectives on tourism in relation to socio-cultural factors and levels of satisfaction.

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