The use of Build ing Informat ion Modelling (BIM) in the construction industry has been growing steadily during the last decade, yet there is a continues resistance to its adoption, due to some users' unawareness of BIM benefits. BIM adoption is associated with an individual's willingness towards using it wh ich is driven by indiv idual beliefs and expectations of BIM use consequences. Technology Acceptance Model (TAM) identified perceived usefulness (PE) and perceived ease of use PEOU as variables to inform us with user's mind-set and intentions towards the use of technology. This research proposes a conceptual framework for explo ring and measuring indiv idual willingness level for adopting BIM, based on individual beliefs and expectations of BIM use consequences in construction industry. The research conducted literature rev iew on technology acceptance and use theories from IS mainstream to identify the individual beliefs and expectations variables, then conducted a literature review on case studies researches that directly applied TAM, to contextualize the variables into BIM in construction environment. The research outcome identified the indiv idual willingness constructs to accept and use BIM: performance expectancy, effort expectancy, social conditions, facilitating conditions, and attitude towards using .