Journalists are expected to perform truthfully and ethically which contributes to the strengthening of democracy by sharing reliable information. However, the political economy of media suggests that political and economic elites use the media for their vested interests. Politicians and media owners exploit working journalists. Journalists are not well paid, and they are forced to do unethical practices. The present study explores the journalists’ economic issues at Gujranwala (A city of Punjab, Pakistan) and how economic issues affect the ethical practices of journalists. Data was collected through in-depth interviews of 13 working journalists of Gujranwala city. Findings revealed that journalists are facing serious economic issues and these issues are leading them to unethical practices. It is suggested that government, judiciary, NGOs and journalistic bodies should play an effective role for overcoming this alarming situation.

Climate change and farming malpractices (e.g., harmful pesticides use) are harmful to the globe's productive soil and biodiversity, thereby posing a hazard to the survival of future generations. Innovative technologies provide continuous smart conservation solutions, such as regenerative farming, to confront the ongoing climate crisis and maintain biodiversity. Albeit, regenerative farming has the potential to conserve climate change by upgrading the soil's organic materials and reinstating biodiversity leading to carbon attenuation. However, a critical problem remains concerning adapting conservation farming practices that can assist low-income farmers. In this scenario, theoretical-driven communication campaigns are critical for addressing individuals' resistance to innovation. Thereby, this research uncovers the moderating influence of the numerous communication tools in determining the adoption of regenerative farming through diminishing farmers' resistance to innovation. The study employed a cross-sectional design vis-à-vis a survey method. A sample of 863 farmers participated by responding to the self-administrated questionnaire. In line with prior theories, the study's results identified that communication campaigns such as public service advertisements and informative scientific documentaries could reduce the resistance to innovation that increases the attitude toward the adoption of regenerative farming with varied intensity. Besides, informational support also remained a significant contributor in determining the intention to adopt regenerative farming. This specifies that implanting habits of conservation farming requires the initiation of communication campaigns using different media content. These results may be advantageous for policymakers to influence farmers' intentions to adopt regenerative farming.

$1 trillion Belt Road Initiative (BRI)’s China-Pakistan Economic Corridor (CPEC) component is a dimensional shift in Sino-Pak relations and a conception of shared future being heralded as the game changer for Pakistan as well as for the whole region. As a nodal part of the China’s ambitious Belt & Road Initiative that envisage to improve connectivity on transcontinental scale by connecting China to Central and Eastern Europe, the Middle East and Africa, the CPEC has come under attention of international media, policy makers, economists and academicians. This study discusses the framing of CPEC in press of India and China. India being territorial neighbors and China being the investor shares certain interests, reservations and apprehensions related to CPEC. Two English newspapers from China (China Daily & Global Times) and India (Indian Express & The Hindu) were selected and all the news and editorials related to CPEC were analyzed for the period of 2015-2017. Finding reveals that India’s press is covering CPEC more in terms of strategic and conflict perspective rather than infrastructure and connectivity aspects. However, the Chinese press covers CPEC in broader context of BRI and globalization hence connectivity, development, strategic value and economic paybacks are the dominant frames. Moreover, framing of CPEC varies over the time in the press of India and China. Study suggests that policy making is needed to reduce the negative stance and communication differences of international press towards CPEC. Findings imply that Pakistan should made efforts to develop better relations with neighboring countries by engaging them with CPEC as a project of development, mutual benefit and regional integration.

Background/Objectives: With the advent of communication technologies and emergence of web 2.0, the dynamics of war are also shifting from traditional warfare to information warfare. Therefore, the role of modern information and communication technologies is very important to study in the context of hybrid warfare where social media is being used as an effective weapon. This study aimed to highlight the problems and need of information literacy among the social media users of Pakistan. Conceptually, the study will take roots from hybrid war literature and digital literacy. Method: Methodologically, a survey from the social media users of Pakistan has been carried out for this study. As part of the study, development of a Hybrid War Awareness and Digital Literacy Scales to understand, detect and respond to the hybrid threats was done. Population of the study were the university students of Punjab in Pakistan. Purposively selection of 300 respondents (Male=164, Female=136

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