Informed by Foucault's theorisation of the docile body, the gaze, and the Panopticon, we analyse how the gaze is operationalised in the popular makeover show How to Look Good Naked (HTLGN). We explore how a regime of discipline is (re)produced through the drawing of boundaries constructing the feminine/masculine and straight/queer binaries. We analyse the delineation of rules and the performance of practices to maintain these boundaries, which support emphasised femininity and hegemonic masculinity. Whilst HTLGN claims to challenge the "body fascism" prevalent in the fashion, beauty, and advertising industries and rid women, and more recently men, of the shame associated with not meeting these ideals, we argue that the show's resistance is far from radical, functioning instead as a mediated ritual of rebellion, endorsing and sustaining key elements constituting prevailing constructions of femininity and masculinity.