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The primary objective of museum management in shaping of knowledge can be achieved by a communication of meaning through quality displays of the permanent collection or temporary exhibitions, the specimens of a continent or the interactive apparatus of science. This paper looks at research derived primarily from the museum scholars and experts with academics working in the field of visitor studies towards developing exhibits that facilitated visitor learning. These findings are recast the approach in order to offer an integrated framework for visitor behavior has implications for service management of the service encounter at the museum in Malaysia.

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Public participation such as visitor satisfaction was directly related to experience of learning and discovery and involvement in motivating learning behaviour at the museum. This will enhancing museum in direction shaping a sustainable future as the museums as institutions for lifelong learning. How visitors learn in museums, will be given us a set of very practical strategies and tools for designing exhibits. This paper reports a current status of a study focusing on Research Framework (RF) towards an adult visitors' learning within informal education setting through museum exhibitions, which is a part of on-going doctoral research programme that correlated with the museum management in Malaysia.

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