This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students' interview responses suggest that incorporating a project that requires social media analytics techniques in an advertising class can help them better understand the role of secondary research and database analysis in developing consumer profiles and making campaign decisions. The findings also suggest that students have a strong desire to work with secondary data in designing social media advertising campaigns. The advantages of data analytics should be further explored in advertising campaign classes to help students become successful campaign designers. Limitations and future research direction are also discussed.

The Advertising Division of the Association for Educators in Journalism and Mass Communication held its 23rd annual Teaching Pre-Conference, virtually, on the topic of diversity, equity, and inclusion in the advertising industry. Six advertising professionals with DEI experience were invited to share their insights. In short, the key findings are that the lack of diversity remains of paramount importance and will take an ongoing, industry-wide commitment to resolve. In support, advertising educators need to thread DEI discussions across the curriculum. Presentations were followed by a moderated question and answer session, with educators invited to ask questions and then debrief in follow-up sessions. Teaching tips were gathered from attending educators and are housed on the Ad Division website.

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As the device feature size shrinks, the dissipation of power increases and further raises the carrier and lattice temperature, which finally affects device performance. In this paper, we analyze the comprehensive influence of the self-heating effect and hot carrier injection (HCI) using TCAD simulations. Based on the hydrodynamic and thermodynamic models, it is demonstrated that the thermal surface resistance had a positive impact on the carrier and lattice temperature and that the drain saturation current is reduced dramatically due to the self-heating effect. Moreover, the impact of HCI on device performance is discussed. Finally, it is concluded that the self-heating effect exacerbates the influence of HCI on device characteristics.