There is a decline in revenue and occupancy rates in the hotels during the pandemic. For the sustainable and long-term recovery of the hotel industry, the guests need to be analyzed for their stay preferences. This study attempts to find the preferred attributes of the travelers visiting the Indian luxury hotels during the COVID-19 pandemic. The research investigated the post-visit experiences from the online reviews published by tourists on TripAdvisor.com. Thematic salience valence analysis and lexical salience valence analysis was used to identify the vital attributes of the hotel industry. The study revealed staff, location, food, hygiene, and rooms as the preferred hotel attributes, in which the coastal locations were highly considered for location based marketing of luxury hotels, and non-compliance of COVID-19 standards and complaints for upgradations in the rooms were the non-recommenders for the luxury hotels. The dashboard-based salience valence zone analysis was used to provide suggestions to the hotel authorities by revealing the significant and critical hotel attributes simultaneously for prompt handling of the issues during the COVID-19 pandemic.

This paper analyses the nature and degree of persistence of the financial efficiency of the tourism and hospitality industry in China. Efficiency scores and the degree of persistence of firm efficiency are estimated using data envelopment analysis and dynamic panel regression, respectively. The results confirm significant and positive persistence of the financial efficiency of sample firms over 9 years, and support the 'performance-persistence' theory. The findings of this study can help new industry entrants formulate market-entry strategies and make investment decisions. In addition, existing firms can use the findings as a guide to increase their financial efficiency and sustainability.

This paper analyses the degree of persistence of financial efficiency for the hospitality and tourism industry in India. The paper deploys the Data Envelopment Analysis technique to generate overall technical efficiency scores as well as pure technical efficiency scores. Furthermore, a dynamic panel technique proposed by Arellano and Bond (1991), is employed to test the degree of persistence of financial efficiency and its key determinants. The results confirm positive and significant persistence of efficiency for the sample firms from the hospitality industry in India. The overall results indicate that hospitality firms in India can create entry and exit barriers to generate positive persistence of financial efficiency. The study suggests regulators specifically focus on policies that can enhance the competitive dynamics of the industry. Such measures may make it imperative for the management of the firms in the sector to streamline their financial management policies to control costs and devise methods for the enhancement of revenues.

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