With the development of poultry industry in nineteenth decade, this industry had to face many ups and down conditions. Day by day approximate 3-4 percent of its contribution on Gross Domestic Product (GDP). A large number of people were engaged in poultry sectors as a freedom business. This study was conducted to find out the present situation and future challenges of poultry industry. In this study, data were collected from 20 reputed poultry farms located in Rajshahi district, Bangladesh using a pretested interview questionnaire. The collected data was analyzed by using statistical package on social science. The results showed statistical table with explanation so that the reader could easily realize the outcome for the study. Some challenges such as lack of inclusive poultry policy principle, technical know-how, shortage of capital, maintenance of bio security, operation management, lack of trained manpower, lack of proper management information system, lack of adequate laboratory testing facility, improper handling of medicine and vaccine, disaster management, the dependence on the channel members, neighboring country threat, seasonal fluctuation, backdated marketing strategy etc. were found from this study. Based on findings, recommendations were made on some major issues like poultry guiding principle, technological efficiency, proper registration system, bio-security, management information system, laboratory testing facility, mechanical and managerial training, symbiotic and incorporated union, protection of consumer rights, financing for small farmers, professional distribution system etc.
