Over the past decade, research on innovation in family firms has shown incremental growth. Several scholars and practitioners across the globe have shown interest in this field, which has also enriched the current body of literature. Despite the growth in studies related to innovation, research lacks a comprehensive review of the past and present achievements. In our study, we tried to fulfill this gap with a focus on family and firms' influence on organizational innovation. Based on a systematic review of 30 plus journal articles, it presents an integrative picture of family firm innovation. Major research avenues have been discussed based on which areas of future research can be determined.