In recent several years, although production of magnesium has risen dramatically, production of magnesium alloy sheet remains still at a very low level in practical use. The major barrier to greatly increased magnesium alloy use has been in still primarily high manufacturing cost as well as poor work ability of wrought magnesium sheet alloys. One of the author has investigated in cold roll forming of magnesium alloy, however detailed forming characteristics of the wrought magnesium alloy sheets has not been clarified. The aim of the study is to confirm possibilities of practical use of wrought magnesium alloy by using told roll forming process. A three dimensional elasto-plastic analysis by finite element method (FEM) has been conducted to examine the shapes of cross section, spring back characteristics, bending strains and longitudinal membrane strain of magnesium alloy sheet and cold rolled steel sheet during forming.