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This study of news coverage of a gubernatorial race suggests (1) gender may be a larger factor in selection of policy stories than in selection of horse race stories; (2) coverage of the horse race, particularly news coverage of advertising strategy, appears to have greater impact on the outcome of the election than coverage of policy issues; (3) a woman will be more successful in a political race if she presents herself as a man.

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No abstract

Media coverage of a white, male candidate was the most issue-oriented, but coverage of a female candidate was the most favorable in the 1994 Illinois Democratic gubernatorial primary election.