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Mindfulness challenges allow consumers to track meditation frequency through posting social media updates documenting their regular meditations. However, little is known about the effects of mindfulness on consumers in these representative online settings. In one study (1a and 1b) the research utilises two types of data to explore how a contemplative practice such as mindfulness influences online behaviour. Specifically, consumers who have completed a 60-day online meditation challenge showed an increase (vs. decrease) in original tweets (vs. retweets) (study 1a), and further, consumers who completed the challenge (vs. did not complete) showed higher (vs. lower) positive sentiment of original tweets. Despite some research showing engagement in social media as maladaptive, we provide a positive and unexpected contribution to show that mindfulness has a positive effect on how consumers may engage with social media. Further, we contribute a novel research method based on Twitter that advances immediate and unique marketing methods. Finally, we expand the practical application of mindfulness by exploring how consumers are organically, and consequentially, practicing mindfulness in field settings.

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it deals with the proper usage of agricultural warehouse facilities and implementing new ways to increase the shelf life of agricultural produce leading to better financial stability to farmers who are currently have lots of problems during cultivation. …………………………………………………………………………………………………….... Introduction:-Agriculture, which is the backbone of Indian economy contributes to the overall economic growth of the country and determines the standard of life for more than 50% of the Indian population. It contributes only about 14% to the overall GDP but its impact is felt in the manufacturing sector as well as the services sector as the rural population has become a significant consumer of goods and services in the last couple of decades.Supply channel bottlenecks and lack of proper marketing channels are serious issues for farmers who face problems in marketing and production. These issues have to be solved at the regional, state and national levels.Lack of proper marketing channel forces the farmers to a distress sale, making them victims in the hands of middlemen and ultimately restricts their income.An improper marketing and storage channel also leads to storage problems. Even if there is a good progress in the production, there would be problems pertaining to maintenance quality leading to an degradation in agricultural exports and in many cases it leads to gross wastage of valuable food grains and other farm output.Wastage of food running into thousands of crores of rupees every year is nothing less than a crime in a country such as India where more than one-fourth of the population is below poverty line and where millions go hungry day after day.At present India has a total agriculture warehousing capacity of 90 MMT to store and conserve large quantities of produce with state agencies owning 41% of the capacity and the balance being distributed among private entrepreneurs, co-operative societies, farmers, etc.Though the storage capacity has increased at a rate of 6.7% CAGR during the last decade, 20-30% of the total food grain harvest is wasted due to lack of availability of regional imbalance in warehouses, lack of adequate scientific storage and inefficient logistic management in the country. Albeit, with adequate storage capacity in place, a normal

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