This paper presents an analysis of the status updates generated by Saudi university students on their profiles along with their levels of disclosure. Indeed, this study conducted thematic and quantitative content analyses of profiles of a sample of 50 students to explore the status updates they generated and the types of information they disclosed. Analysis of Saudi university students" Facebook usage revealed 16 distinctive themes of status updates. These themes most often related to communication with friends and discussion of social, religious, and political issues. An analysis of the information disclosed on their profiles also revealed that Saudi students disclosed much of their personal information.

This study is the first to explain the determinant factors of phubbing—checking cell phone during a conversation or while spending time with a significant other—and its effect on the relationship satisfaction of both partners. It is also aimed at determining whether gender and relationship length play moderating roles in a relationship. The study adopted the media displacement theory and the interdependence theory to build a conceptual model of these variables. This cross-sectional research was conducted using an online survey with 741 voluntary married participants from Saudi Arabia. Upon analysis, the data confirmed that problematic usage of cell phone, Internet, social media, games, and SMS had a positive effect on phubbing. Interestingly, it showed that both the sample’s and their partner’s relationship satisfaction increased in line with phubbing behavior. Several theoretical and practical contributions have resulted from these findings.

This study aims to investigate the extent to which classic celebrity endorsement theories are applicable when such endorsements are performed on interactive social media platforms. It utilizes phenomenological semi-structured interviews with 73 participants. The data analysis shows several perceived characteristics of convincing celebrity endorsements on social media from the Saudi users’ viewpoints. Trustworthiness is perceived when an endorsement discloses that it is a paid advertisement or uses indirect ways to endorse the product. When it comes to high-tech products, it is not necessary for the celebrity to be an expert in the field of the product they are endorsing, but when endorsing accessories, these celebrities should be attractive, should test the product before advertising it and should endorse a reasonable number of products. Endorsements are most acceptable from either likeable celebrities or from normal people with a reasonable number of social media followers. The results show that while some elements of classic theories of celebrity endorsements are applicable on social media platforms, others should be modified to align with new media users. A celebrity endorsement model is proposed based on the current findings.

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This paper presents a literature review focused solely on research about users’ behaviour on Facebook. The selected studies were chosen because of their application of the same variables, age groups, or theoretical approaches as the present research. This paper reviews studies that have examined obtained gratifications from using Facebook, followed by a section that discusses studies concerning status updates; and then reviews studies of self-disclosure and concern studies that have investigated gender differences on Facebook. Next, the final section concludes the paper by highlighting the gaps in the literature.