In order to explore the development path of Hunan embroidery under the vision of artificial intelligence, promote the digital regeneration and database construction of Hunan embroidery stitches, the communication, and interaction between Hunan embroidery brands and the public, and create more possibilities for revitalizing the culture and industrial development of non-heritage Hunan embroidery. In this paper, a mechanics model of Hunan embroidery stitch is established based on the finite element idea under the view of artificial intelligence. The single yarn in the yarn is regarded as a frictionless articulation of some rows of elastic rods with a circular cross-section. The elastic rod can only be subjected to axial force without a moment, and it is a uniform, continuous, and completely elastic isotropic body. Using the displacement method, the displacement of the unit node is taken as the basic unknown quantity, the displacement in the unit is assumed to be linearly distributed, and the displacement of any node in the unit is obtained by linear interpolation. The strain, stress, and stiffness matrices of the elastic rod unit are derived, the equilibrium equations are given, and a database is established. The results of the study showed that consumers of all age levels thought that the patterns representing Hunan embroidery mainly include Hunan characteristic landscapes, portraits of Hunan great men, traditional flowers, birds and animals, and totems of Chu culture, etc., among which Hunan characteristic landscape accounted for 54% of the largest proportion. It provides a development direction for the inheritance and protection of Hunan embroidery skills.