This chapter provides not only an explanation of the underlying motives and constraints of both US and Chinese cruisers, but also relevant information for the cruise industry to make decisions on how to create products/services and marketing materials to better retain current cruisers and to entice non-cruisers to take their first cruise.

Abstract-The most important part of knowledge management is knowledge sharing, which is the prerequisite for the process of knowledge collection, transfer and reconstruction. Knowledge sharing among employees within an organization is an important means for organizations to gain a competitive advantage. This paper analyzes the connotation, the basic way and the factors that affect the knowledge sharing, then puts forward the knowledge sharing strategy within the organization, and then analyzes the positive and negative effects of knowledge sharing on organizational performance. Finally, to respond to the negative impact of the organization to respond.

Information security is an important factor in the survival and development of e-commerce, e-commerce throughout the transaction process is always, is the key element of the relationship between the interests of all e-commerce transactions. E-commerce information security to ensure the confidentiality of information is true, is an important part of e-commerce. Based on the analysis of environmental constraints and factors of electronic commerce on the management of information security, e-commerce to our information security management system has been explored.

Zou: A study on key factors behind the intensive development of China's rural housing - Abstract. This paper aims to sort out the development history of China's urbanization, analyze the impact of urbanization on the intensive development of rural housing, and summarize the status quo and existing problems in China's rural housing management. On the basis of the foregoing, an intensive development model for rural housing is created, which is oriented towards urbanization, with a view to promoting the development of the new countryside construction. In this research, sample surveys on resident families under the program of intensive development of rural housing in Zhejiang Province are taken as the analysis object. It is concluded from the research that: The most prized dimension is the "governmental factor". The most prized indicator factors include: government-led business operations, urban employment opportunities, scientific planning, residential land use right transfer and residential environment. Based on the analysis of the empirical results, the following conclusions are put forth in this paper. In so doing, we hope to provide clear guidance and direction for the intensive development of China's rural residential houses in the context of urbanization. These efforts will help improve rural housing management, promote the intensive development of rural housing, and contribute to the urbanization process with Chinese characteristics.

Abstract. The enterprise culture is the common value, belief and behavior mode of the enterprise. The cultural values of the successful enterprises is lively and vivid. in guide employee behavior. Besides, employee behavior reflects the value idea truthfully and form a circulation of closed type, spiral and Continuous improvement. The ultimately goal is to run each employee and let the staff dedication sincerely by using the corporate culture. On the basis of defining the cultural connotation of the small and medium-sized enterprises, this paper analyses the existing problems of the cultural construction of China's small and medium enterprises in the new era, and puts forward suggestions to strengthen the cultural construction of small and medium-sized enterprises.