Tri Pramana (Desa, Kala, Patra) are the human efforts to use their mind (cognitive) to act and behave towards something, object, or event that occurs in a particular space. These ideas can be realized in various forms, ranging from habits, rules, values, traditions, even religions adopted by the local community. This study used a qualitative-descriptive approach to explore the values of the local wisdom of Desa, Kala, and Patra as an approach in making visual communication design. The results of the study showed that design is seen as a medium of communication, aesthetic linkages, signs, symbols and meaning values. Design is also one way to present ideas and values of cultural identity that become the spirit of a design work. Every single design always has a close relationship between humans and environment and culture. Design works always dynamically follow the conception of a culture that is in line with the concept of Desa, Kala and patra where the design work is presented. A successful design work in terms of communication and aesthetics is a work that is able to build relationships between humans, environment and culture.