It is possible to infer that comfort, as much as discomfort are multidimensional phenomena and must be evaluated through scales with different levels, since at the extreme levels there is no interaction between the phenomena, but at the intermediate levels the passengers could perceive comfort and discomfort at the same time.
Definition of Real Estate Product is one of the key factors in the success of a residential Real Estate development. The spacing between the client's interests and projects of developers has caused a drop in real estate trades in many Real Estate companies. This detachment occurs often due to lack of planning, when the interest is only to release a volume of units rather than meet a certain purchase demand. This article proposes a demand analysis method of residential projects for a given field using the IBGE. To demonstrate this method was carried out a case study in the city of Rio de Janeiro.
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