KOZELOVÁ, D., FIKSELOVÁ, M., DODOKOVÁ, S., MURA, L., MENDELOVÁ, A., VIETORIS, V.: Analysis of consumer preferences focused on food additives. Acta univ. agric. et silvic. Mendel. Brun., 2012, LX, No. 6, pp. 197-204 This paper is aimed to evaluate the role of additives in food production and to identify how these additives are known and used by consumers in their households. The questionnaire technique was used, the research involved 220 respondents. It was found that the respondents are perceptive to adding of additives into food. Cluster analysis confi rmed that the majority of respondents is about the incidence of food additives only partially informed, although 87% of respondents knew what the (E) letter of additive means. The correct answers for each question depended on the age and education of respondents and were not dependent on gender of respondents. We recommend to enhance public knowledge about nutrition, diet and food composition, functions, benefi ts and safety of food additives. AddressIng. Dagmar Kozelová, PhD., Ing. Martina Fikselová, PhD., Bc. Simona Dodoková, Katedra hygieny a bezpečnosti potravín, Fakulta biotechnológie a potravinárstva, Slovenská poľnohospodárska univerzita v Nitre, Trieda A. Hlinku 2, 949 76 Nitra, Slovenská republika, Ing. et Bc. Ladislav Mura, PhD., Katedra ekonomiky, Fakulta ekonomiky, Univerzita J. Selyeho, Bratislavská 3322, 945 01 Komárno, Slovenská republika, Ing. Andrea Mendelová, PhD., Ing. Vladimír Vietoris, PhD., Katedra skladovania a spracovania rastlinných produktov, Fakulta biotechnológie a potravinárstva, Slovenská poľnohospodárska univerzita v Nitre, Trieda A. Hlinku 2, 949 76 Nitra, Slovenská republika,